It seems that Mango’s losing A-list model Miranda Kerr as its celebrity face isn’t getting the Spanish label down. In fact, the retailer just announced the launch of a new plus-size line, Violeta, that’s set to target women in European sizes 40 to 52 (that’s 8 to 20 in U.S. speak).
Violeta, which will debut with Mango’s main spring collections in mid-January, will feature more than 400 clothing and accessory pieces—which is quite impressive for any brand-new line, even one with Mango’s reach and clout. Shoppers can expect extremely curve-flattering, youthful pieces "for any moment of the day", in line with the collection’s tagline, "It suits me and I like it." Whatever that means, sure!
But brace yourself for some unfortunate news: at launch time, Violeta will only be available in Mango’s seven largest markets, and the U.S. didn’t make the cut. Plus, online sales will only include Europe, Turkey and Russia. However, Mango is a huge retailer, and we think it’s only a matter of time before Violeta lands stateside.