Any proper New York Fashion Week attendee can tell you there are certain runway traditions—namely, that Marc Jacobs’ high-demand show always closes out the week at 8 p.m. on Thursday, the final day of NYFW. But in this ever-changing industry, nothing is ever set in stone, despite how reliable the scheduling may have become.
According to Women’s Wear Daily, Marc Jacobs will be moving his show up two hours earlier this season, to the 6 p.m. time slot. But, don’t get your panties in a bunch: it’ll still occur on September 11, the last day of NYFW. The switch comes following a conversation between Jacobs, the company’s president Robert Duffy and the Council of Fashion Designers of America, so to “accommodate editors and buyers who plan to attend London Fashion Week and leave for the airport from the show.” Rather considerate of them, don’t you think?
Due to a so-called scheduling conflict, the 51-year-old designer will also be moving his show from his longtime venue at New York City’s 69th Regiment Armory to Seventh Regiment Armory on the Upper East Side.
Changes may be afoot, but rest assured—Jacobs’ catwalk will be as theatrical and buzzworthy as ever.