As the face of both ShopStyle and H&M and the head of her own beauty brand, Kora Organics, Miranda Kerr has not only style, but business moxie in spades. So it came as no surprise when international luxury brand Escada decided to tap the Australian model for its new fragrance campaign.
Joyful, out this September, is a delicate and light scent, featuring notes of magnolia, pink peony, florimoss and honeycomb. And Kerr is all smiles in the campaign, which just hit the interwebs. Shot in New York’s Roosevelt Island by renowned fashion photographer Nathaniel Goldberg, "Joyful’s advertising campaign is built around the concept of tranquil gardens hidden in a bustling city," according to a press release.
We must agree, Kerr definitely shines bright in this new campaign! And the carousel is certainly a fun touch.
Check out the cute campaign video below: