Rockport, a brand known for its sturdy and dependable shoes, is aiming to prove that practical can be stylish too. The company has just tapped Erin Wasson to front its upcoming campaign. Since the it-model and jewelry designer has a reputation for collaborating with insanely cool labels (she’s done capsule lines with both RVCA and Zadig & Voltaire), this partnership will surely bring Rockport some much needed fashion cred.
"Rockport targets the metropolitan professional," Daniel Tschuemperlin, the senior vice president of product and brand management for Rockport recently told WWD. “We were looking for someone who represented a sexy, savvy metropolitan person and Erin represented this."
The campaign, which will launch on September 1, is called "A Day in the Life of a Model" and features Wasson wearing a low heeled bootie while going about her glamourous life in New York City. No official images have been released yet, but this behind-the-scenes shot of Erin was enough to make us check out Rockport’s website.
What do you guys think? Have you ever worn Rockport shoes before? And if not, would you reconsider now that they are revamping their image?
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