Valentine’s Day is just around the corner, and you know what that means: gifts! Also, commercials—of the diamond- and fragrance-geared variety, more specifically. Perfume ads are frequently either cheesy, flat-out nonsensical or shamelessly celeb-centric—but most of the time, they’re pretty darn romantic and very appropriate for February 14. And since scent’s the strongest tie to memory, it should only make sense that many a fragrance commercial’s been permanently ingrained in our brain over the years.
To wit, we’ve rounded up some of our favorite scent adverts from the past decade (OK, and one oldie-but-goodie) below, each complete with commentary on just what makes it so great. Read on, watch on and let us know if you love these sexy TV spots too!
Miss Dior Chérie, 2009
Directed by the visionary Sofia Coppola and set to Brigitte Bardot’s "Moi Je Joue," this is perhaps our favorite fragrance spot to date. While perhaps not the sexiest clip in our roundup, watching model Maryna Linchuk gallivant around Paris, ogle macarons, try on pastel sunglasses and float away with a bouquet of balloons in hand makes us want to drop everything and move to France. Sofia, why can’t you direct our life?
No. 5 the Film, 2004
This extremely high-budget production—$42 million, people!—saw director Baz Luhrmann reuniting with his Moulin Rouge! leading lady, Nicole Kidman. In the three-minute-long mini-film, Kidman plays a paparazzi-hounded movie star wishing to trade the glitz and glamour of life in the spotlight for a steamy affair with a stranger (the dreamy Rodrigo Santoro). Sure, it’s essentially the same plot as Moulin Rouge! (minus the tragic tuberculosis-driven final act) but we’re not complaining.
Dior J’Adore, 2010
It was a close tie between this—Charlize’s first video campaign for J’Adore—and the actress’ more recent spot featuring that Gossip song we can’t get out of our heads ("It’s a funnyyyy way to make ends meet…"). But in the end, you’ve gotta go with the ad that has the South African beauty taking all her clothes off, not to mention a Marvin Gaye soundtrack. It reminds us of JLo’s "Love Don’t Cost a Thing" video, but fancier.
Britney Spears Curious, 2004
And now, for something completely different. This super-sexy spot sees Brit making eyes at a dude staying in the hotel room next to hers, which quickly dissolves into full-on fantasizing (don’t be confused, though—her second fragrance, actually called Fantasy, wouldn’t be released for another year). Crashing waves, blooming flowers, smooshing dolls and all other sorts of sexual innuendo ensue. Do you dare?
Gucci Premiere, 2012
There’s a lot to love about this video, directed by Drive‘s Nicolas Winding Refn and starring the stunning Blake Lively. It was shot at the incredible glass-walled Sheats Goldstein Residence (you might recognize the home from movies like Charlie’s Angels and The Big Lebowski), includes some jaw-dropping desert footage and features Eric Prydz’s remix of M83’s "Midnight City," arguably the best song released last year. In short, it’s slick, sexy and makes us want to bathe in Gucci’s latest scent. And isn’t that kinda the point?
Parisienne YSL, 2009
Advertising magic happens when supermodel Kate Moss writhes around with a rose in the back of a taxi. The whole thing’s very 40 Days and 40 Nights—you know what scene we’re referencing—had that movie been shot in Paris and featured a wardrobe of elegant le smoking jackets and leather bustiers.
Ralph Lauren Romance, 2011
If you were a young, handsome, prizewinning polo player married to a model-esque equestrienne and shacked up with a bunch of photogenic kids and puppies in the Hamptons, how would you spend your days? Probably riding horses through the fields as Seal plays sexily in the background, right? This ad, starring Nacho Figueras and his real-life wife Delfina Blaquier, gives us major lifestyle envy.
Calvin Klein Euphoria, 2009
Fact: Natalia Vodianova is beautiful. So is Yann Tiersen’s piano music (he did the soundtrack for Amélie). So put Natalia Vodianova in front of a wind machine, mood lighting and set the whole thing to Tiersen’s sweet melodies, and what do you get? An awesome fragrance ad, that’s what!
Chanel No. 5, 2009
While we’re on the topic of Amélie, let’s discuss how Jean-Pierre Jeunet—who directed that much-loved film about a daydreaming Parisienne—reunited with his star Audrey Tautou for this wonderful Chanel advert. Tautou plays a traveler pursued—or pursuing?—an equally attractive male vacationer whom she continuously encounters on trains, boats and other various modes of transport. Eventually, there’s a very romantic meeting in a spacious train station, punctuated with some telltale neck-nuzzling. Aww.
Dolce & Gabbana Light Blue, 2007
Well, we certainly wouldn’t mind being stranded on a raft in the Mediterranean along with David Gandy. Also, there’s a wet t-shirt contest joke in here somewhere…
Elizabeth Taylor White Diamonds, 1991
Finally, who could forget Dame Liz’s iconic black-and-white spot for her famous bow-capped eau de parfum? White Diamonds is still the world’s best-selling celebrity fragrance, bringing in tens of millions of dollars every single year—and it’s been around for over 20 years now. In the scent’s iconic commercial, the movie star lends some gambling gents her precious jewelry mid-game, explaining, "These have always brought me luck." Guess diamonds really are a girl’s best friend.
More on Luckymag.com:
- An Open Letter to the CFDA from St. Valentine
- The Worst Valentine’s Day Gifts Ever
- Valentine’s Day Gifts for Her
- Valentine’s Day Gifts For Every Kind of Relationship
- Surprising Valentine’s Day Gifts for Guys
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