Lady Gaga has Little Monsters, Justin Bieber has Beliebers and cosmetics brand NARS has NARSissists. Out of the three, I’d categorize myself as the latter considering my beauty routine is never complete without NARS’ Orgasm Blush, Copacabana Multiple or Satin Lip Pencils. Plus, according to the brand’s official definition, a NARSissist is "confident and fearless; lives by her own rules, not afraid to express herself in every look, mood or attitude. Effortlessly captivating with a bottomless makeup bag." Count me in!
In celebration of devotees like me—and I’m guessing many of you, too—NARS has launched a new campaign to further engage with and to show some love to its community of NARSissists. The campaign includes new limited-edition palettes, social initiatives and three gorgeous short films featuring fellow NARS fans and style icons Natalie Joos, Lily Kwong and DJ Kiss. Check out my favorite of the videos below, and head to NARS’ Facebook page to see how you can show off your inner NARSissist.