French tennis pro Jean René Lacoste, one of our 100 Most Stylish Athletes, was nicknamed "The Crocodile" early in his career thanks to his fearless on-court technique. The polo-collared tennis shirt he invented in the ’20s spawned the creation of an entire fashion house—and ever since Lacoste‘s 1933 launch, the curved-tail croc has remained the company’s classic, preppy logo. At the brand’s Spring 2013 show, designer Felipe Oliveira Baptista made the reptilian icon more luxe than ever, embossing it on leather vest dresses and zip-front jackets.
Over at London-based Ostwald Helgason‘s playful, colorful presentation at Milk Studios, we spied the very same cold-blooded creature sketched on the front of a white tee. The cartoonishly fun piece fit right in amongst he label’s color-blocked skirts, preppy button-ups and teensy shorts. We’ve seen the fashion flock fall for certain animals in the past—think Givenchy’s Rottweiler tees and Kenzo’s awesome tiger sweatshirts—but could the sharp-toothed crocodile be the industry’s new favorite species?
Photos courtesy of WWD/George Chinsee (left) and Fairchild Archive (right).
More on Luckymag.com:
- The Five Pieces You Should Buy From Boy by Band of Outsiders’ Spring 2013 Collection
- Kirna Zabête for Target: Shop Our Favorite Pieces Now
- At Rachel Antonoff, Models Played Badminton and Ate Cake
- NYFW Spring 2013: Prabal Gurung’s Red March
- NYFW Spring 2013: Day 3 Wrap-Up
Keep up with the Lucky team on Twitter: Follow @LuckyMagazine