Humberto Leon and Carol Lim drew inspiration from the Olympics when they first created Opening Ceremony, a boutique where American and international designers could compete for the highest sales. Ten years, three stores and countless partnerships later, the duo has come full circle by planning to open a pop-up shop in London during the Summer 2012 Games. This will be closely followed by a permanent location in the city’s Convent Garden shopping district.
"We have had our hearts set on London since the beginning," Leon and Lim told WWD of their plans. "Covent Garden is an historic, global shopping destination and we’re looking forward to what Opening Ceremony will add to its exciting future."
The temporary OC outpost will carry the store’s eponymous in-house label and pieces from a wide selection of other brands, including Rodarte, Maison Michel and Kenzo (where Humberto and Carol have been Creative Directors since 2011). Plenty of collaborations will also be on tap, such as the company’s upcoming range with Adidas and capsule lines created for the Olympics. No pictures of limited-edition pieces have been released yet, but the list of participants includes some awfully big names such as Proenza Schouler, Pamela Love and Band of Outsiders. It has also been confirmed that the store is working with Topshop on an "exclusive, sport-inspired collection."
Opening Ceremony’s trip across the pond coupled with the competitors’ very posh uniforms (Stella McCartney designed outfits for Great Britain’s athletes, Ralph Lauren for the USA and Miuccia Prada for Italy’s sailing team) has made the Olympics more fashion-focused than ever before. Which is fine with us—athletes have some of the best bodies in the world, so why shouldn’t they cover them in designer ensembles?
Photo: Fairchild Archive
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