The trick with shimmer is to keep it sophisticated; at Jason Wu’s spring 2014 show, makeup artist Diane Kendal grounded an exquisite gold-flecked shadow from Lancôme with earthy brown liner and shadow. “The brown makes the gold less shocking, more feminine,” she says. “This season, there are a lot of really feminine dresses—delicate, fluid, pretty,” Kendal continues. “I wanted to reflect and complement that with a bit of flash on the eyes.”
It’s not just about gold: Any metallic—silver, copper or even white—works to similar edgy-elegant effect. To get the most striking burst of shimmer, layer it over a darker shadow, precisely as Kendal did, to really make it pop. “And wet your brush with water before dipping it into the glitter,” she says. “That prevents it from falling and getting all over the place; plus, adding water significantly intensifies any pigment.” Perhaps the best part about the look: It requires minimal everything else. “With glitter, you can keep the rest of the face totally fresh,” says Kendal.