Next awards season, Rachel Zoe‘s clients will probably be wearing Jockey intimates under their red carpet dresses. The celebrity stylist/reality star/designer has signed on to endorse the label’s fall range, and each piece will bear a tag that reads "Preferred by Rachel Zoe." The selection promoted by Zoe includes shapewear and lingerie priced between $10.50 and $57. Everything will be available later this month in Jockey stores and online followed by other major retailers—including Macy’s, Lord & Taylor, Kohl’s and the Bon-Ton Stores—in October. Although none of the pieces were designed by the style expert, she feels very strongly about the collection’s utility.
"Style starts from within, and having the right foundation is critical to the ultimate success of your outfit," she told WWD about the partnership. "I love marrying comfort with style, and this new collection by Jockey does just that."
This isn’t the first time that the Bravo personality has done a project like this—she also guest edits on Piperlime.com and recently invested in fashion-focused app Pose. And I’ve noticed it’s very effective for the brands involved: "Rachel’s Picks" are nearly always sold out and Pose has gotten a lot of press this year. What do you think—are you more interested in products that have been Rachel Zoe-approved?
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