Lanvin’s Fall 2012 video documents the very intriguing backstories of all those "real people" models featured in its print campaign. Filmed in choppy stop motion animation, the footage oscillates from one impeccably clothed person posing on set to another. In the background, you’ll hear each model sharing interesting anecdotes about his or her life.
"I collect salt and pepper shakers, which is really weird," one lady, dressed in a pencil skirt laughs. "I have over 200 salt and pepper shakers in my house." Another man, wearing an long blue overcoat, says that people like the way he presents himself because it’s a "little off-kilter." Right at the end, the oldest women featured in the campaign—a former dancer at the Apollo theater, now 81 years old—says that she always wanted to go to Paris.
"Paris is coming to you," the label’s creative director, Alber Elbaz exuberantly responds behind the camara. Then, the film fades to black as you hear him give an audible air kiss.
Check it out below.
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