There’s either something in the purified and bottled Hollywood waters these days—or, Gwyneth Paltrow is just making her Goop empire look impossibly more appealing than it already is. Toward the end of last year, Blake Lively announced that she is starting a lifestyle company similar to Gwynnie’s, and now, Reese Witherspoon is hot on her trail, too.
Details are scarce, but we do know that Reese managed to poach C. Wonder’s interim president Andrea Hyde to serve as chief executive officer of the mystery project. Thanks to WWD, we also know that the company is set to launch in 2015 and "will emphasize Witherspoon’s Southern roots and personal style."
Watch out, Blake! There’s a new lifestyle queen coming to town.