"Friends don’t make friends wear ugly dresses," sustainable fashion retailer Reformation declared in an Instagram post promoting its brand-new line of sneakily sexy bridal dresses. Judging from the lookbook, the collection of wedding gowns and bridesmaid dresses effectively and completely represents the brand’s free-spirited, slightly urban aesthetic—certainly not ugly dresses by any means.
The collection, which launched on Reformation’s new site on Tuesday, includes eight bridal styles—two wedding dresses and six bridesmaid styles—in a range of seven colors and patterns each. The price points, of course, fit right into the reasonable range that makes Reformation so very appealing to its customers. Ivory silk wedding dresses range from $518 to $588, while their bridesmaid dress counterparts range from $198 to $398, leaving wallets unbelievably happy.
"We wanted to make a collection that girls could wear again and to all different occasions," said the Reformation team in a press release. "We tweaked some of our best shapes and carefully picked the best fabrics to make, well, the best dresses. It’s bridal for babes."
Indeed, you’ll want to wear these stunning looks long after your stroll down the aisle. Click through the gallery above to see—and shop—all the dreamy bridal offerings for yourself.