After dreaming up four successful fragrances for the ladies, Rihanna is turning her attention to the boys. The singer is launching her first men’s scent—Rogue Man by Rihanna—this September in stores around the world.
"[Creating a men’s scent] has been something Rihanna has wanted to do since the beginning," Donald Loftus, president of Parlux Ltd., told Women’s Wear Daily. The scent features a sleek, monochrome design and notes of black pepper, cedarwood, musk and amber.
If the Mario Sorrenti-shot ad (above) is any indication, the woodsy fragance is geared towards a very masculine and edgy kind of guy, though we wouldn’t be surprised if plenty of female fans pick up a bottle, too.
Do you think the boys will go for a Rihanna-designed scent?