According to a new study by NPD, men’s skincare sales jumped six percent in the first half of 2012 compared to the first half of 2011. And unlike the men’s clothing market—where as much as fifty percent of purchases are made by women—70 percent of men are shopping for their own moisturizers, toners and exfoliators.
As for the other 30 percent of customers (or, women): I’d be willing to wager that not all of them intend to give their purchases to a dude. Especially if they’re buying one of the products below, whose steamlined packinging and highly-concentrated, no-frills formulas give women plenty of reasons to borrow from the boys.
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