There are certain clichés associated with a startup launch (skimpy resources, lack of funding, etc.) that, in the vast majority of cases, are rooted in truth. It’s an auspicious sign, then, that the brand-new shopping app Spring—which just launched today—is already hitting the ground running in a place that’s already above many of its competitors.
In the words of Women’s Wear Daily, Spring can be defined as “a mobile-only marketplace that allows users to shop directly from a community of brands.” Meaning: users are able to subscribe to a thorough range of brands, designers and fashion houses from which they can buy items directly through the respective retailers. That being said, Spring is only available in the Apple App Store—for now.
As you’ve surely seen on Instagram, heavy-hitting fashion players ranging from Dannijo to Bryanboy repped the brand with custom-made LPD New York sweatshirts (pictured above) last month—but such social media mavens aren’t the only ones clinging to Spring’s technological prowess.
The range of said marketplace is certainly thorough: according to WWD, 450 brands and 150 stores have partnered with the app prior to today’s launch. To give you a sense of the breadth of Spring’s reach, here’s a small handful of Spring’s featured labels: Helmut Lang, Jason Wu, Thakoon, Pierre Hardy, Jennifer Fisher and Warby Parker. Then, there’s the roster of those who will join the platform soon, including Alexander Wang, Derek Lam, Rag & Bone, Marchesa, Suno and Prabal Gurung. Dang.
In terms of funding, Spring raised $7.5 million in June with the help of Thrive Capital, the investment firm run by Joshua Kushner—a highly successful banker who also happens to be Karlie Kloss’ longtime boyfriend. Prior to June, however, co-founder and chairman of Spring’s board David Tisch reportedly funded the business “from his own pocket” for 14 months. Now, Spring makes a profit by “taking a small transaction fee from brands for every item sold.”
“We wanted to make it the easiest place to sell,” Spring’s CEO Alan Tisch told WWD. To wit, when a brand features free shipping, Spring cuts 50 percent of its transaction fee.
Now that Spring’s proven to be a legitimate venture from both the fashion and technological worlds, its last remaining hurdle will be finding its shoppers. But with a tower of support—financially, creatively and otherwise—we don’t see that posing a problem.