Starting today, New Yorkers can shop Aether Apparel‘s sporty activewear at the brand’s new AETHERstream in central SoHo. The brainchild of Parisian designer Thierry Gaugain and a twist on the typical pop-up, this wheeled boutique was build inside a renovated PanAmerican Airstream. After gutting the trailer from top to bottom, Gaugain and Aether’s team tricked out the space with flea market décor, reclaimed oak flooring and a selection of sustainable furniture.
Inside the vehicular shop, visitors can check out Aether’s 2011 holiday line, from outdoorsy anoraks to sporting accessories. An idea with mobility, indeed.
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