Since their rise to reality stardom, Kim, Khloé and Kourtney Kardashian have worked on an incredible amount of projects that have almost nothing in common with one another. Which is a wonderful thing for their careers and bank accounts, yet confusing for the rest of the world. Between all those disjointed billboards, commercials and magazine spots, it’s hard to tell what the K sisters are really about. Designing clothes? Losing weight? Endorsing toilet paper?
But their latest venture, a range of sunless tanning products called "Kardashian Sun Kissed," is a refreshing departure from all that. Unlike their alleged love of diet pills, toning sneakers and fast food, it’s completely believable that the trio is passionate about bronzing. I mean, just look at them! Say what you want about those girls, but they always have a good glow going.
"I think tanning has really been a way of life for all of us, living in California," Kim explained to WWD while promoting the line. "Especially, more recently, the need for sunless tan."
Even better, the line provides a realistic way for fans to emulate their beloved Kardashians with instantaneous results. After all, you can’t bottle Armenian genetics, a hair and makeup team or a famous athlete as a boyfriend—but a tan? That’s totally doable. In fact, it’s actually one of the few instances in which it’s better to go fake, considering the damaging effects of UV rays.
The entire collection will debut exclusively in Ulta stores and online next month; the products will all cost between $12.99 and $19.99. Will you be picking up any of them—perhaps in preparation for a spring break trip to Vegas?
Photo via WWD
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