To reinvent a simple, everyday hairstyle, just add product. Or so said Redken Creative Consultant Guido Palau backstage at Rag & Bone last Friday. He then proceeded to shellac the top half of a model’s head with Redken’s Forceful 23 Super-Strength Finishing Spray. The bottom was left natural, resulting in a look that could be described in the fashion world as grunge-y or tough, but in the real world? Helmet head.
The look has proven to be a popular one this Fashion Week. Hairstyles with similar shapes and textures were seen at Prabal Gurung, Theyskens’ Theory, Thakoon and Richard Chai Love—to name a few.
Citing the trend, I asked Odile Gilbert—the mastermind behind the hairstyles at several of the shows listed above—how someone could wear it off the runway. "You have to be a super trendy young girl," she said. "Oh! I guess it could be a look when you’ve had a long day at the beach. That’s cute."
Extreme as it may be, I kind of like the idea of modernizing your basic hair-down look by playing with texture and silhouette. At Thakoon, for example, Gilbert simply fastened an elastic around the neck and hair at the nape until show time, giving hair a natural-looking bend that felt fresh and totally wearable.
Click through above for all of the helmet head-esque sightings we’ve seen at NYFW so far. Would you try a version of the look?