Twice a year, Ulta feeds our beauty addiction with their amazing three-week-long event full of everything from discounted makeup products to skincare demos to free samples—and more! Starting this Sunday, it’s the perfect time to stock up on old favorites as well as experiment with new spring trends at wallet-friendly prices.
These one-day-only deals are available both online and in stores. Pro shopping tip: It’s worth staying up until midnight to be the first to score the deal online—and if you’re shopping in stores, make sure to get there early as things tend to sell out super-quickly.
Above, we’ve highlighted some of the key days to bookmark with our favorite shopping buys. Check out Ulta.com for the full list of events.