Vintage-inspired tees, housewares for the hipster home and cheeky coffee table books are the types of items you go to Urban Outfitters for. Beauty products, on the other hand? Not so much—that is, until now.
In an effort to boost its lifestyle offerings, the retailer recently ramped up its beauty selection in a major and very un-Sephora-like way.
Hard-to-find Korean brands, French pharmacy favorites and cool, indie apothecary lines are all things you’ll now find on UrbanOutfitters.com—and, if you live in New York, at their impressive new flagship store. It’s like a beauty junkie’s dream!
Above, we’ve rounded up 14 of our favorite finds from Urban’s thoughtfully curated range of products. What do you think of the retailer’s beauty makeover?