At first glance, old school beauty advertisements seem impossibly glamorous. With their perfectly coiffed hair, manicured nails and painted faces, the alluring women that star in these ads make us want to go back in time.
But when you read the detailed copy that appears around the models, ads of old tend to lose some of their luster. They play on the insecurities of women in a shockingly candid way and are often downright sexist, though others are undeniably amusing.
Above, we’ve rounded up 13 ads from the 1930s to the 1970s that will make you laugh, cringe and wonder, "What were they thinking?"