Since their appointment in 2011, Kenzo creative directors Humberto Leon and Carol Lim have reinvigorated the French fashion house with several stellar collections, as well as several exciting advertising campaigns—like this video for their pre-fall season.
During the Quentin Jones-directed film, a model’s outfit changes to the beat of pulsing club music while she hoola hoops and waves ribbons. Choppy, collage-like animation artfully blends into the real life footage.
All the featured clothing nods to the fashion world’s current sports obsession, but believe us—athleticism isn’t required to wear these pieces. They’ll look just as good on the couch, watching the Olympics from afar.
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